Durex & Marvin Gaye: Syncing the Sexes


(Youtube DirektSyncing)

A Facebook game called „How in-sync are you?“. The campaign shows two turntables playing ‚Let’s Get it On‘ by Marvin Gaye at two different speeds, which slowly become in-sync with each other the play the track coherently.

The ad is intended to emulate the properties of the new Durex Performax Intense Condoms, which is described by RB as „slowing him down and speeding her up“, designed to create a mutual climax for both partners.

Klasse Durex Werbung.

//via Reddit.