„The giant whiteboard in our creative suite was outdated … So we decided to make a little chart explaining social media through donuts. We put our minds together and then our creative director, Nuno Gomes, scribbled it out. Doug Ray, a multimedia producer here, snapped a photo with Instagram and posted it on Facebook and Twitter. We had a beer, a good laugh, and went home for the weekend. Since then, nearly 100,000 people have ‘liked’ it on Facebook, and thousands of people have Tweeted about it. We weren’t trying to make anything cute or funny“
//via Three Ships Media.